USE OF SOCIAL NETWORKS IN SELECTED COMMERCIAL INSURANCE COMPANIES OF THE SLOVAK REPUBLIC

被引：0
|
作者：
Adamko, Jozef [1 ]
Krizo, Pavol [1 ]
机构：
[1] Vysoka Skola Ekon Manazmentu Verejnej Spravy Brat, Furdekova 16, Bratislava 85104, Slovakia
来源：
INTERNATIONAL RELATIONS 2017: CURRENT ISSUES OF WORLD ECONOMY AND POLITICS | 2017年
关键词：
Economics; Insurance; Insurance Marketing; Marketing Communication Tools; Insurance Market; Marketing Possibilities in Practice; Ways of Insurance Arrangement;
D O I：
暂无
中图分类号：
D81 [国际关系];
学科分类号：
030207 ;
摘要：
Insurance market - is leading to a broader complexity of services, new forms of communication and meeting with customers, bigger comfort for the customers, by which the insurance companies create specific competitive advantages. Insurance - "assicuranza", security or assurance, meaning a mechanism of risk transfer to an insurer, which could be caused by accidental events. It generally describes the core of insurance and emphasizes legal and economic meaning of insurance.
引用
收藏
页码：33 / 43
页数：11
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