SENTIMENT ANALYSIS AND ONLINE REPUTATION OF AUTOMOTIVE COMPANIES IN SLOVAK REPUBLIC

被引：0

作者：

Kozakova, Maria ^{[1
]}

Hojdik, Vladimir ^{[1
]}

机构：

[1] Univ Econ Bratislava, Fac Business Management, Dept Business Finance, Dept Business Econ, Bratislava, Slovakia

来源：

KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年

关键词：

Online reputation; sentiment; automotive indrustry; CORPORATE REPUTATION; PERCEPTIONS; MANAGEMENT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The concept of corporate reputation has been known for many year and it has been of major interest in the academic literature from the 1950s onwards. But its importance has grown with the development of the Internet and its use as a tool of marketing communication. The aim of this paper is to analyze reputation of the automotive companies in Slovakia. The paper presents theoretical background and literature overview of corporate reputation and it focuses on reputation in online environment - online reputation. There are analysed three world-class automotive companies established in Slovakia: Volkswagen Slovakia), PSA Peugeot Citroen Slovakia and Kia Motors Slovakia.

引用

页码：946 / 954

页数：9

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