The dark side of marketing: introduction to the special issue

被引：10

作者：

Daunt, Kate L. ^{[1
]}

Greer, Dominique A. ^{[2
]}

机构：

[1] Cardiff Univ, Cardiff Business Sch, Cardiff, S Glam, Wales

[2] Queensland Univ Technol, Brisbane, Qld, Australia

来源：

JOURNAL OF MARKETING MANAGEMENT | 2017年 / 33卷 / 15-16期

关键词：

ANTECEDENTS;

D O I：

10.1080/0267257X.2017.1382188

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1231 / 1235

页数：5

共 50 条

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