INTRODUCTION TO THE SPECIAL ISSUE - EMPIRICAL GENERALIZATIONS IN MARKETING

被引：49

作者：

BASS, FM ^{[1
]}

WIND, J ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

MARKETING SCIENCE | 1995年 / 14卷 / 03期

关键词：

D O I：

10.1287/mksc.14.3.G1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：G1 / G5

页数：5

共 50 条

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