A STUDY OF E-TRUST IN ONLINE AUCTIONS

被引：0

作者：

Hsu, Li-Chang ^{[1
]}

Wang, Chao-Hung ^{[2
]}

机构：

[1] Ling Tung Univ, Dept Finance, Taichung, Taiwan

[2] Ling Tung Univ, Dept Mkt & Logist Management, Taichung, Taiwan

来源：

JOURNAL OF ELECTRONIC COMMERCE RESEARCH | 2008年 / 9卷 / 04期

关键词：

E-trust; online auctions; word-of-mouse; relationship marketing; electronic ecommerce;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study attempts to examine the antecedents and outcomes of e-trust in online auctions. Antecedents, technical and social bonds, and outcomes of e-trust were chosen in order to apply the concepts of relationship marketing to electronic commerce and to further develop this conceptual model in the context of online auctions by incorporating these factors into one model. A case has been made that in this conceptual model the concepts of technical and social bonds serve to significantly contribute to word-of-mouse and e-loyalty (behavioral and attitudinal) through e-trust. This study has revealed that technical and social bonds, with the exception of one technical bond (e. g., learning capability), have a significant positive impact on e-trust. E-trust also has a significant positive influence on word-of-mouse and e-loyalty. The implications of this study are that managers need to consider that e-trust, which is an important variable in online transactions.

引用

页码：310 / 321

页数：12

共 50 条

[31] Research on trust model for online auctions
Zhang, Wei
[J]. SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD, 2007, : 1162 - 1169
[32] Developing e-loyalty toward Online Retailer from e-WOM, Reputation, Information Quality and e-trust
Wandoko, Wanda
Panggati, Ignatius Enda
Sukmaningsih, Dyah Wahyu
[J]. PROCEEDINGS OF 2020 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND TECHNOLOGY (ICIMTECH), 2020, : 238 - 243
[33] Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use
Saoula, Oussama
Shamim, Amjad
Suki, Norazah Mohd
Ahmad, Munawar Javed
Abid, Muhammad Farrukh
Patwary, Ataul Karim
Abbasi, Amir Zaib
[J]. SPANISH JOURNAL OF MARKETING-ESIC, 2023, 27 (02) : 178 - 201
[34] Determinants of E-Trust: Evidence from Statistic Analysis
Xie, Xing-Long
Chen, Ying
Jiang, Jun-Feng
[J]. 2016 INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND INFORMATION SECURITY (CSIS 2016), 2016, : 761 - 767
[35] The Effect of Social Media Dimensions on E-Loyalty on Online Shopping: The Mediating Role of Brand Equity and E-Trust
Khalaf, Hiba Muneer Farah
Al-Dweeri, Rami Mohammad
Obiedat, Zaid Mohammad
Alrawabdeh, Wasfi Abdelaziz
[J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 1729 - 1739
[36] Evaluation Of E-Trust Building Structures Interact With Transportation
Birzhandi, Salehe
Moallem, Naser Pour
Ghoreish, Seyed Jamal
[J]. 2014 8TH INTERNATIONAL CONFERENCE ON E-COMMERCE IN DEVELOPING COUNTRIES: WITH FOCUS ON E-TRUST (ECDC), 2014,
[37] Determinants of online hotel booking intentions: website quality, social presence, affective commitment, and e-trust
Amin, Muslim
Ryu, Kisang
Cobanoglu, Cihan
Nizam, Ahmad
[J]. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2021, 30 (07) : 845 - 870
[38] Modelling Trust in Artificial Agents, A First Step Toward the Analysis of e-Trust
Mariarosaria Taddeo
[J]. Minds and Machines, 2010, 20 : 243 - 257
[39] E-commerce in Spain: Determining factors and the importance of the e-trust
Fernandez-Bonilla, Fernando
Gijon, Covadonga
De la Vega, Barbara
[J]. TELECOMMUNICATIONS POLICY, 2022, 46 (01)
[40] Modelling Trust in Artificial Agents, A First Step Toward the Analysis of e-Trust
Taddeo, Mariarosaria
[J]. MINDS AND MACHINES, 2010, 20 (02) : 243 - 257

← 1 2 3 4 5 →