A STUDY OF E-TRUST IN ONLINE AUCTIONS

被引：0

作者：

Hsu, Li-Chang ^{[1
]}

Wang, Chao-Hung ^{[2
]}

机构：

[1] Ling Tung Univ, Dept Finance, Taichung, Taiwan

[2] Ling Tung Univ, Dept Mkt & Logist Management, Taichung, Taiwan

来源：

JOURNAL OF ELECTRONIC COMMERCE RESEARCH | 2008年 / 9卷 / 04期

关键词：

E-trust; online auctions; word-of-mouse; relationship marketing; electronic ecommerce;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study attempts to examine the antecedents and outcomes of e-trust in online auctions. Antecedents, technical and social bonds, and outcomes of e-trust were chosen in order to apply the concepts of relationship marketing to electronic commerce and to further develop this conceptual model in the context of online auctions by incorporating these factors into one model. A case has been made that in this conceptual model the concepts of technical and social bonds serve to significantly contribute to word-of-mouse and e-loyalty (behavioral and attitudinal) through e-trust. This study has revealed that technical and social bonds, with the exception of one technical bond (e. g., learning capability), have a significant positive impact on e-trust. E-trust also has a significant positive influence on word-of-mouse and e-loyalty. The implications of this study are that managers need to consider that e-trust, which is an important variable in online transactions.

引用

页码：310 / 321

页数：12

共 50 条

[11] A New Method for Determination of Effective Criteria to Evaluate Electronic Trust (E-Trust) of Online Customers
Jafarpour, Seyed Hamed
Andalib, Azam
[J]. 2016 SECOND INTERNATIONAL CONFERENCE ON WEB RESEARCH (ICWR), 2016, : 54 - 59
[12] An investigation of dispute resolution mechanisms on power and trust: A domain study of online trust in e-auctions
Bewsell, G
Jamieson, R
Gardiner, A
Bunker, D
[J]. TRUST, PRIVACY, AND SECURITY IN DIGITAL BUSINESS, 2005, 3592 : 288 - 298
[13] Consumer Perceived Risk and E-trust for Online Payments Based on ETAM in China
Yang, Qing
Qian, Xinhua
Pang, Chuan
[J]. TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II, 2011, : 399 - 411
[14] Antecedents of trust in online auctions
Chiu, Chao-Min
Huang, Hsin-Yi
Yen, Chia-Hui
[J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2010, 9 (02) : 148 - 159
[15] Personalizing Trust in Online Auctions
O'Donovan, John
Evrim, Vesile
Smyth, Barry
McLeod, Dennis
Nixon, Paddy
[J]. STAIRS 2006, 2006, 142 : 72 - +
[16] Trust and experience in online auctions
Ow, Terence T.
Spaid, Brian I.
Wood, Charles A.
Ba, Sulin
[J]. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2018, 28 (04) : 294 - 314
[17] Effects of E-Customer Satisfaction and E-Trust on E-Loyalty: Mongolian Online Shopping Behavior
Zhu, Dauw-Song
Kuo, Min-Jon
Munkhbold, Emkhzul
[J]. PROCEEDINGS 2016 5TH IIAI INTERNATIONAL CONGRESS ON ADVANCED APPLIED INFORMATICS IIAI-AAI 2016, 2016, : 847 - 852
[18] Is interpersonal and institutional e-trustworthiness equally important in consumer e-trust development? Implications for consumers' e-trust building behaviours
Pennanen, Kyosti
[J]. JOURNAL OF CONSUMER BEHAVIOUR, 2011, 10 (05) : 233 - 244
[19] Studying the ethical implications of e-trust in the lab
Bicchieri, Cristina
Lev-On, Azi
[J]. ETHICS AND INFORMATION TECHNOLOGY, 2011, 13 (01) : 5 - 15
[20] Studying the ethical implications of e-trust in the lab
Cristina Bicchieri
Azi Lev-On
[J]. Ethics and Information Technology, 2011, 13 : 5 - 15

← 1 2 3 4 5 →