Determinants of online hotel booking intentions: website quality, social presence, affective commitment, and e-trust

被引：45

作者：

Amin, Muslim ^{[1
]}

Ryu, Kisang ^{[2
]}

Cobanoglu, Cihan ^{[3
]}

Nizam, Ahmad ^{[4
]}

机构：

[1] Taylors Univ, Fac Business & Law, Sch Management & Mkt, Subang Jaya, Malaysia

[2] Sejong Univ, Coll Hospitality & Tourism Management, Dept Foodserv Management, Seoul 05006, South Korea

[3] Univ S Florida, Sch Hospitality & Tourism Management, MUMA Coll Business, Sarasota, FL USA

[4] Univ Syiah Kuala, Fac Econ & Business, Dept Management, Banda Aceh, Indonesia

来源：

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | 2021年 / 30卷 / 07期

关键词：

Hotel website quality; social presence; affective commitment; e-trust; online hotel intentions; CUSTOMER LOYALTY; MEDIATING ROLE; PURCHASE INTENTION; REVISIT INTENTION; INTEGRATED MODEL; PRIVACY CONCERNS; MODERATING ROLE; CONSUMER TRUST; WEB INTERFACE; E-COMMERCE;

D O I：

10.1080/19368623.2021.1899095

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the effect of hotel website quality, social presence, affective commitment, and e-trust on travelers' online hotel booking intentions. Smart-PLS software was applied to test the hypotheses. The results of this study explain how hotel website quality, social presence, affective commitment, and e-trust have a significant relationship with online hotel booking intentions. This study identifies how hotel website quality is a critical driver in developing affective commitment, e-trust, and online hotel booking intentions. Travelers who enjoy the social experience with the hotel website platform are more motivated to book a room at that hotel. This study confirms the vital role of social presence in enhancing e-trust and online hotel booking intentions and provides evidence of the importance of the holistic model in understanding travelers' decision-making processes, especially when booking a hotel room.

引用

页码：845 / 870

页数：26

共 26 条

[1] Impact of hotel website quality on online booking intentions: eTrust as a mediator
Wang, Liang
Law, Rob
Guillet, Basak Denizci
Hung, Kam
Fong, Davis Ka Chio
[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2015, 47 : 108 - 115
[2] An empirical study on the influence of economy hotel website quality on online booking intentions
Li, Li
Peng, Maojuan
Jiang, Nan
Law, Rob
[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, 63 : 1 - 10
[3] The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention
Kim, Seo Yeon
Kim, Jong Uk
Park, Sang Cheol
[J]. SUSTAINABILITY, 2017, 9 (12)
[4] eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
Michaud, Melissa
[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2015, 46 : 36 - 45
[5] The impact of online reviews on hotel booking intentions and perception of trust
Sparks, Beverley A.
Browning, Victoria
[J]. TOURISM MANAGEMENT, 2011, 32 (06) : 1310 - 1323
[6] Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage
Baki, Rahmi
[J]. EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION, 2020, 10 (02): : 106 - 117
[7] The Effect of Website Quality on e-Trust of Customers: "The Case of ZEN Rooms"
Sulistyo, Lucina Iswi Hapsari
Pranata, Wenly
[J]. PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2020, 28 : 301 - 310
[8] Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Lien, Che-Hui
Wen, Miin-Jye
Huang, Li-Ching
Wu, Kuo-Lung
[J]. ASIA PACIFIC MANAGEMENT REVIEW, 2015, 20 (04) : 210 - 218
[9] Modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platforms
Salameh, Anas A.
Al Mamun, Abdullah
Hayat, Naeem
Ali, Mohd Helmi
[J]. HELIYON, 2022, 8 (09)
[10] Exploring factors affecting customer trust in social distancing technology and impact on hotel booking intentions
Pai, Chen Kuo
Dai, Anna
Yang, Chieh Yun
Ge, Yuan
[J]. COGENT SOCIAL SCIENCES, 2022, 8 (01):

← 1 2 3 →