E-commerce Marketing Strategy Based on Big Data Statistical Analysis

被引：3
|
作者：
Chen, Mingxi [1 ]
Du, Qunying [2 ]
机构：
[1] Jilin Finance & Econ Univ, Coll Int Exchange, Changchun 130117, Peoples R China
[2] Jilin Engn Normal Univ, Changchun 130000, Peoples R China
来源：
2021 13TH INTERNATIONAL CONFERENCE ON MEASURING TECHNOLOGY AND MECHATRONICS AUTOMATION (ICMTMA 2021) | 2021年
关键词：
Big Data Analysis; E-commerce; Marketing; Statistics; Gray Correlation Theory;
D O I：
10.1109/ICMTMA52658.2021.00158
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In order to improve the sales efficiency and operating benefits of the company, the paper presents an E-commerce marketing strategy based on big data statistical analysis. Through analysis of massive data existing in the network, the new method can provide decision-making basis for e-commerce platform and management of enterprise and effectively improve the competitiveness of e-commerce platform and enterprise.
引用
收藏
页码：686 / 689
页数：4
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