CRISIS IMAGE MANAGEMENT OF AN ORGANIZATION BY APPLYING APPROACHES PUBLIC RELATIONS

被引：0
|
作者：
Duhalm, Simona [1 ]
Epuran, Gheorghe [1 ]
机构：
[1] Univ Vasile Alecsandri Bacau, Bacau, Romania
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1 | 2010年
关键词：
public relations; crisis; communication; organization;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Any organization may face crises that can affect its normal operation and at the same lime can make in danger the reputation enjoyed by the public. These unpleasant events in the life of an organization can be predicted and prevented, but there are times when nothing is known about them before it happens. An effective solution to mitigate and eliminate the negative public reaction is to apply the approaches of public relations.
引用
收藏
页码：163 / 166
页数：4
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