Empirical Analysis of Public Relations Crisis Management

被引：0

作者：

Zhang, Fengxin ^{[1
]}

Chen, Xinye ^{[2
]}

Cheng, Chunmei ^{[2
]}

机构：

[1] Liaoning Univ Technol, Sch Management, Jinzhou 121001, Peoples R China

[2] Liaoning Univ Technol, Sch Econ, Jinzhou 121001, Peoples R China

来源：

PROCEEDINGS OF THE INTERNATIONAL SYMPOSIUM ON EMERGENCY MANAGEMENT 2010 | 2010年

关键词：

Public Relations Crisis Management; Problem; Cause; Empirical Analysis;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Because of the influence of the subjective and objective factors inside and outside the enterprise, various kinds of contradictions or conflicts between the enterprise and the social public may appears inevitably, which often deteriorate into public relations crisis. Based on CPR management theory and through empirical analysis on multiple cases, this paper summarizes the problems of public relations crisis management and their causes. The purpose is to make the enterprise master the skills of public relations crisis management and turn the "crisis" into "chance".

引用

页码：243 / +

页数：2