PUBLIC RELATIONS, CORPORATE SOCIAL RESPONSIBILITY AND PUBLIC IMAGE IN THE CURRENT CRISIS

What is the relationship in the field of Public Relations, among the so-called public image of an institution and the degree of assumption of responsibility expressed by their conduct that institution? Public Relations refers to the branch of communication that is responsible for creating, modifying and / or maintain the positive image of either a company, organization, public or private entity or person, and strengthen ties with all its stakeholders, using different strategies, techniques and tools. Its mission is to create a link between the organization, communication and related public. It is a developing science that uses methods from other areas such as advertising, marketing or journalism, among others. It is a discipline that aims at the realization of a security, social solidarity. This will be the difference between this idea and social responsibility.