Public relations' place in corporate social responsibility: Practitioners define their role

被引：46

作者：

Kim, Soo-Yeon ^{[2
]}

Reber, Bryan H. ^{[1
]}

机构：

[1] Univ Georgia, Dept Advertising & Publ Relat, Grady Coll Journalism & Mass Commun, Athens, GA 30602 USA

[2] Univ Florida, Coll Journalism & Commun, Gainesville, FL 32611 USA

来源：

PUBLIC RELATIONS REVIEW | 2008年 / 34卷 / 04期

关键词：

Public relations roles; Corporate social responsibility; Influence;

D O I：

10.1016/j.pubrev.2008.07.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Qualitative responses from 173 PR practitioners were used to analyze their roles and contribution to corporate social responsibility (CSR). Practitioners identified five roles for public relations in CSR-significant management, philanthropic, value-driven, communication, and none. PR professionals illustrated these roles by describing their contributions to social responsibility programs. They also expressed limitations to their ability to contribute to CSR programs. (C) 2008 Published by Elsevier Inc.

引用

页码：337 / 342

页数：6

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