The role of public relations in corporate social responsibility programs in the Colombian electricity sector

被引：5
|
作者：
Preciado-Hoyos, Angela [1 ]
机构：
[1] Univ La Sabana, Sch Commun, Chia, Cundinamarca, Colombia
来源：
PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 05期
关键词：
Public relations; Social responsibility; Corporate responsibility; Colombian electricity sector;
D O I：
10.1016/j.pubrev.2013.07.004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the role of public relations in managing social responsibility in a group of Colombian electricity sector companies. According to the results, communication professionals who support social responsibility programs do not hold a unified concept of public relations. Furthermore, not all of them acknowledge the currently prevailing model, which regards the practice of public relations as seeking both harmony with its environment and mutual benefit with the public interest. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：591 / 593
页数：3
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