Support of Public Relations to the Social Responsibility Programs within the Companies of the Colombian Electric Power Sector

Public relations and corporate social responsibility share perspectives in managing the interactions between the organization and its stakeholders. However, from the standpoint of some of the theoretical and applied insights, public relations have had a negative connotation of appearance and hiding of information. In this paper we present the findings of an exploratory-type research, aimed at determining what role public relations play in the management of social responsibility programs of a group of companies within the Colombian electric power industry. The findings indicate that, among the respondents, no unified concept is being handled on what public relations are, and cases were found where the point of views regarding such social responsibility programs is negative.