Retailing triumphs and blunders: Victims of competition in the new age of marketing management

被引：0
|
作者：
Joyce, M [1 ]
机构：
[1] Emerson Coll, Boston, MA 02116 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1998年 / 26卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：253 / 254
页数：2
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