Retailing triumphs and blunders: Victims of competition in the new age of marketing management

被引：0

作者：

Joyce, M ^{[1
]}

机构：

[1] Emerson Coll, Boston, MA 02116 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1998年 / 26卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：253 / 254

页数：2

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