Fuzzy trust system-based reputation evaluation model in E-commerce

被引：0
|
作者：
Ma, HM [1 ]
Qian, RB [1 ]
Zhe, JJ [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China
来源：
PROCEEDINGS OF THE 2005 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (12TH), VOLS 1- 3 | 2005年
关键词：
E-commerce; reputation; fuzzy trust;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The fraud information in E-commerce market makes the conditions of information asymmetry becoming more seriously. We propose a reputation evaluation model that is based on fuzzy trust system in e-commerce market. Having set up a corresponding evaluation model, we might be able to analyze the functional mechanism in e-commerce market of the reputation effect. Based on fuzzy trust theory, such a mechanism could make it credible for the vendors and the customer to deal with the online transaction.
引用
收藏
页码：34 / 38
页数：5
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