Trust Evaluation Model of E-Commerce Based on WOT

被引：0
|
作者：
Yan Shi-tao [1 ]
Gu Yue-sheng [1 ]
Miao Fang [1 ]
机构：
[1] Henan Inst Sci & Technol, Dept Comp Sci, Xinxiang, Peoples R China
来源：
ISBIM: 2008 INTERNATIONAL SEMINAR ON BUSINESS AND INFORMATION MANAGEMENT, VOL 1 | 2009年
关键词：
web of trust; electronic commerce; trust evaluation; model; friend of a friend;
D O I：
10.1109/ISBIM.2008.252
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Trust has been one of the main factors affecting electronic commerce. Web of Trust (WOT) is a Certification system that allows your identity to be validated for use in your Personal Certificate. On the basis of introducing the concept of WOT, a trust evaluation model is proposed to assist the individuals to establish "Web of Trust" in online trust domain. This model uses FOAF and can be used as a blueprint to develop e-commerce application.
引用
收藏
页码：231 / 233
页数：3
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