A trust evaluation fluctuation model in the e-commerce

被引：0
|
作者：
Zhang Jing [1 ,2 ]
Yu Shengjun [1 ,2 ]
Fan Hongbo [1 ,2 ]
Rong Hui [3 ]
机构：
[1] Kunming Univ Sci & Technol, Comp Technol Applicat Key Lab Yunnan Prov, Kunming 650500, Peoples R China
[2] Kunming Univ Sci & Technol, Fac Informat Engn & Automat, Kunming 650500, Peoples R China
[3] Kunming Met Coll, Fac Art & Design, Kunming, Yunnan, Peoples R China
来源：
2015 27TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC) | 2015年
关键词：
decision-making; trust; volatility; fraud and deception;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
E-commerce is becoming the main shopping way. The trust decision-making is the most important factor which decides whether the transaction is successful or not. How to offer people an accurate and objective trust is a basic issue that scholars must face and solve. Volatility can measure the stability of a set of data and help us avoid risk to some extent. In order to prevent fraud and deception, this paper proposes a trust evaluation fluctuation model based on historical rating data. A new reward and punishment mechanism is added into the model. The results of simulation experiments prove the practicality and validity of the model.
引用
收藏
页码：6335 / 6338
页数：4
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