Reference Trust Model in E-Commerce

被引：0
|
作者：
Kugu, Emin [1 ]
机构：
[1] Hava Harp Okulu, Bilgisayar Muhendisligi Bolumu, Istanbul, Turkey
来源：
2015 23RD SIGNAL PROCESSING AND COMMUNICATIONS APPLICATIONS CONFERENCE (SIU) | 2015年
关键词：
e-commerce; trust model; virtual store;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
The volume of e-commerce is increasing day by day and it is thought that it will lead the classical commerce in the future especially in some sectors. Virtual stores use a trust model to show their dependability for the purpose of attracting the customers. Those models neglect the friend trust criteria although they harbor a lot of parameters. In this work, a new trust model which considers the reference of a close friend of the customer among the evaluation criteria is proposed.
引用
收藏
页码：2545 / 2548
页数：4
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