INNOVATION AS A STRATEGY BASED ON HUMAN RESOURCES

Innovation is essential to achieve success and competitiveness in any company and makes it possible for it to respond to changes in the environment while maintaining a competitive position. Success in implementing an innovation strategy in an organization will depend on several factors: the economic cycle, Porter's five forces the market, etc. and above all the human resources of the company. When it is intended to include innovation as a business strategy; human resources will he the key to achieving it. The exact mix of leadership, culture, organizational behavior hierarchical structure, etc. "twill lead to consider innovation as the main strategy of the company.