Research of Consumer Behavior Under the Financial Crisis

被引：0
|
作者：
Sui Yutong [1 ]
Zhang Jiaojiao [1 ]
Lu Mei [1 ]
机构：
[1] Beijing Inst Graph Commun, Dept Management, Beijing 102600, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2010年
关键词：
financial crisis; consumer behavior; propensity to consume;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Because of the financial crisis, the sudden turning down of China's rapid growth of economy is a major impact on consumer behavior in China. Consumers worried about the future, which leads to the increasing anxiety, and thus shows a prudent consumer trends and consumer behavior. During the financial crisis, only by understanding the current tendency of Chinese consumers, and making depth analysis of consumers' psychology according to their target consumer groups can the enterprises work out appropriate marketing strategies so as to earn more profits.
引用
收藏
页码：535 / 538
页数：4
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