Enterprise Financial Management Problems Research under Financial Crisis

At present, the international financial crisis has been in the diffusion and spread in, the influence to our country entity economy is increasingly deepened. Based on the research and analysis to a enterprise macroscopic and microscopic financial management strategy under the financial crisis, and puts forward some effective measures for steady impeling enterprise merger and reorganization, promoting enterprise technology progress and industrial upgrading, paying attention to strengthen a enterprise cash flow management, establishing effective information management system, further improving and strengthening the dynamic monitoring of cash flow, and ensuring that a enterprise capital chain is not rupture, and strengthening financial management and changing enterprise financial management function are put forward.