The Analysis of the Enterprise Logo Redesign Under the Financial Crisis

被引：0

作者：

Yang, Yan ^{[1
]}

Hu, Weiping ^{[1
]}

Gan, Guanlan ^{[1
]}

机构：

[1] Kunming Univ Sci & Technol, Fac Mech & Elect Engn, Kunming 650031, Yunan Province, Peoples R China

来源：

2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年

关键词：

Financial Crisis; Brand; Logo; Redesign;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The logo, like the face of an enterprise, is a static symbol of the enterprise idea. In present society, an excellent logo design means a good stroke of business and becomes the powerful weapon for an enterprise to resist crisis and strengthen itself The thesis observes and studies the change of Pepsi's logo under financial crisis, begins with the strategic reform and the brand promotion with the logo redesign, and analyzes how an enterprise manages its brands and seizes opportunities under financial crisis.

引用

页码：1983 / 1985

页数：3

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