The Impact of the Financial Crisis on Consumer Behavior and the Implications of Retail Revolution

This article mainly discusses the issues of Retail Revolution. Through the review of literature, we analyze and gain the impact on consumer behavior caused by the economic crisis, including: consumers's confidence declined, spending budget significantly reduced; consumers become more rational and sensitive to price, etc. Compared to the change of Japan's retail industry in the context of the financial crisis, we imply the method of comparative analysis to gain some implications about China's retail industry, including: adjust industry structure; establish brand awareness, create its own brand; improve service quality, and create a better shopping experience; plan network layout rationally.