Corporate branding, identity, image and reputation: Current and future trends, developments and challenges

被引：8

作者：

Melewar, T. C. ^{[1
]}

Foroudi, Pantea ^{[1
]}

Jin, Zhongqi ^{[1
]}

机构：

[1] Middlesex Univ, Dept Mkt Branding & Tourism, Business Sch, London NW4 4BT, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2020年 / 117卷

关键词：

CONSEQUENCES; ANTECEDENTS; LOYALTY;

D O I：

10.1016/j.jbusres.2020.06.030

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：672 / 674

页数：3

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