Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation Introduction

被引：6

作者：

Melewar, T. C. ^{[1
]}

Gupta, Suraksha ^{[1
]}

Czinkota, Michael ^{[2
]}

机构：

[1] Brunel Univ, Brunel Business Sch, Uxbridge UB8 3PH, Middx, England

[2] Georgetown Univ, McDonough Sch Business, Washington, DC 20057 USA

来源：

JOURNAL OF WORLD BUSINESS | 2013年 / 48卷 / 03期

关键词：

D O I：

10.1016/j.jwb.2012.07.012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：285 / 286

页数：2

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