The Internationalization Strategy Research on Hotel Enterprise Group Brand

被引：0

作者：

Xu Junyi ^{[1
]}

机构：

[1] CUIT, YinXing Hosp Management Coll, Changchun 611743, Peoples R China

来源：

PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON EDUCATION, SPORTS, ARTS AND MANAGEMENT ENGINEERING | 2016年 / 54卷

关键词：

Hotel enterprise group; Internationalization; Strategy;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

With the development of economy and the progress of the society, our country hotel enterprise also has had great progress. Hotel industry is the earliest open industry in our country, so compared with other industries; it has strong openness and international congenital advantage. Hotel enterprise's internationalization development is the development trend of hotel business under the background of economic globalization, and the environment at the same time provides opportunities for international hotel group development. Nowadays in the development of hotel internationalization, there are a lot of problems in our country's hotel industry need to be solved.

引用

页码：1131 / 1134

页数：4

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