Research on Marketing Strategy of Economy Hotel

On the basis of a scientific definition on economy hotels, marketing and marketing strategy, the article makes a systemic review about economy hotels' marketing strategy. The existing researches of economy hotels mostly focus on core competitiveness, competitive strategy and regional development, while less results on economy hotel marketing strategy. This article discusses the current development situation of our China's economy hotel, makes analysis on industry environment, management advantage and development disorder, and points out the necessity of making a scientific marketing strategy.