Research on The Innovation Mechanism of Digital Brand in Enterprise

被引：0

作者：

Mei, Wang ^{[1
]}

机构：

[1] Taiyuan Univ Sci & Technol, Sch Econ & Management, Taiyuan, Peoples R China

来源：

NSWCTC 2009: INTERNATIONAL CONFERENCE ON NETWORKS SECURITY, WIRELESS COMMUNICATIONS AND TRUSTED COMPUTING, VOL 2, PROCEEDINGS | 2009年

关键词：

digital brand; network; management; innovation mechanism;

D O I：

10.1109/NSWCTC.2009.297

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

With the technology reforms and network economy popularizes, more and more enterprises can't develop without the Internet. In the paper, firstly, a compared research that between traditional brand the digital brand is carried on, then eight characteristic of digital brand are summarized. Secondly, the characteristic of digital brand is analyzed; meanwhile, some references are given for the innovation management strategy of brand.

引用

页码：728 / 732

页数：5

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