Integrated marketing (RPC'S strategy) of real estate enterprise

被引：0
|
作者：
Liu, LQ [1 ]
Wang, Y [1 ]
Zhang, GF [1 ]
机构：
[1] Jilin Architectural & Civil Engn Inst, Changchun 130021, Peoples R China
来源：
PROCEEDINGS OF 2003 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2003年
关键词：
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
It has become an urgent affair for the development of the real estate enterprises. to completely enhance its quality of life and competitiveness. Beginning with the theoretic analysis of structuring integrated marketing concept, this paper applies the general principles of integrated marketing into the unique features of real estate enterprises, and by the methodology of integrated marketing, the resources, (business) process, even the culture of the enterprises are integrated. Finally, the life quality of the real estate enterprises will be achieved. In turn, it will lead the enterprises to the road of fast and healthy development.
引用
收藏
页码：2398 / 2401
页数：4
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