Integrated marketing (RPC'S strategy) of real estate enterprise

被引：0
|
作者：
Liu, LQ [1 ]
Wang, Y [1 ]
Zhang, GF [1 ]
机构：
[1] Jilin Architectural & Civil Engn Inst, Changchun 130021, Peoples R China
来源：
PROCEEDINGS OF 2003 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2003年
关键词：
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
It has become an urgent affair for the development of the real estate enterprises. to completely enhance its quality of life and competitiveness. Beginning with the theoretic analysis of structuring integrated marketing concept, this paper applies the general principles of integrated marketing into the unique features of real estate enterprises, and by the methodology of integrated marketing, the resources, (business) process, even the culture of the enterprises are integrated. Finally, the life quality of the real estate enterprises will be achieved. In turn, it will lead the enterprises to the road of fast and healthy development.
引用
收藏
页码：2398 / 2401
页数：4
相关论文
共 50 条
  • [21] Real Estate Augmented Reality Marketing Media Strategy: Formgiving architectural design
    Najamuddin, Norzaful Anuwar Ahmad
    Razak, Mohamed Razeef Abdul
    Anwar, Rusmadiah
    ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL, 2022, 7 : 563 - 568
  • [22] Real Estate Augmented Reality Marketing Media Strategy: Formgiving architectural design
    Najamuddin, Norzaful Anuwar Ahmad
    Razak, Mohamed Razeef Abdul
    Anwar, Rusmadiah
    ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL, 2022, 7 : 563 - 568
  • [23] The Small IT Enterprise Marketing Strategy
    Zhao, Hui
    2014 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HEALTH (ICSSH 2014), PT 2, 2014, 56 : 374 - 376
  • [24] On Financing Models of Real Estate Enterprise
    Su Keqiang From Xi’an Chang Qing Properties Group Co.
    China's Foreign Trade, 2011, (11) : 56 - 58
  • [25] Hybrid qualitative simulation method for enterprise's marketing strategy
    Hu, Bin
    Li, Zhi-Cheng
    Xitong Fangzhen Xuebao / Journal of System Simulation, 2002, 14 (10):
  • [26] Study on real estate Internet marketing
    Ye, M
    Liu, RH
    PROCEEDINGS OF THE 2003 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, 2003, : 181 - 183
  • [27] Localization Strategy in Private Enterprise's International Marketing in Wenzhou
    Xue, Xinguang
    TRANSNATIONAL CORPORATIONS IN CHINA: RESEARCH AND DEVELOPMENT, 2012, : 275 - 278
  • [28] Marketing's differentiators for innovation and their application for forming enterprise strategy
    Krikovtseva, N. O.
    MARKETING AND MANAGEMENT OF INNOVATIONS, 2011, (04): : 185 - 189
  • [29] Rhetoric in the language of real estate marketing
    Pryce, Gwilym
    Oates, Sarah
    HOUSING STUDIES, 2008, 23 (02) : 319 - 348
  • [30] Research on Maturity Model of Strategy Capability and Its Enlightenment to Real Estate Enterprise of China
    Zhao, Lifen
    Zou, Xinyong
    Li, Zhongfu
    PROCEEDINGS OF 2012 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, VOLS 1 AND 2, 2012, : 553 - 556
12345