Customer relationship management for network banking chum analysis

被引：0
|
作者：
Chiang, DA [1 ]
Lin, CJ [1 ]
Lee, SL [1 ]
机构：
[1] Tamkang Univ, Dept Informat Engn, Taipei, Taiwan
来源：
IKE'03: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INFORMATION AND KNOWLEDGE ENGINEERING, VOLS 1 AND 2 | 2003年
关键词：
data mining; sequential pattern; CRM;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Discovering sequential patterns is one of most important task in data mining. in this paper we Propose an efficient algorithm, called Goal-oriented sequential pattern. It can provide enterprises warning signs soon before they are losing valuable customers and give them reference for decision making. Experiments comparing Apriori showed that Goal-oriented is more eficient, and performs reasonably well for the rules.
引用
收藏
页码：135 / 141
页数：7
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