Customer Relationship Management In the Banking System

被引：0
|
作者：
Andreea, Barbu [1 ]
Oana, Vradut [1 ]
Petruta, Mihai [1 ]
机构：
[1] Univ Politehn Bucuresti, Bucharest, Romania
来源：
SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII | 2017年
关键词：
management; banking system; customers;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The goal of this paper is to highlight the importance of the Customer Relationship Management in the banking system. For this purpose, by determining the value of the customers in the attraction phase and the loyalty phase, we analyzed the effects of using Customer Relationship Management software in a bank, software that has the role to establish the customer's typology in order to give those personalised offers according to their typology. The obtained values in the loyalty phase highlight the importance of implementing such Customer Relationship Management software in a bank.
引用
收藏
页码：3022 / +
页数：2
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