Customer Relationship Management in Banking in the Context of Business Intelligence

被引：0
|
作者：
Maric, Vesna Aleksic [1 ]
Basic, Dragana [1 ]
机构：
[1] Univ Banja Luka, Fac Econ, Banja Luka, Bosnia & Herceg
来源：
TECHNICS TECHNOLOGIES EDUCATION MANAGEMENT-TTEM | 2012年 / 7卷 / 01期
关键词：
Customer Relationship Management; Business Intelligence; Market Segmentation; Data Mining; Management of Personal Finances;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
In the world of banking, in which each client is the largest value of the bank, it is important to develop mechanisms for identifying needs of each client, make clients satisfied by anticipating their needs and customize a set of banking products and services, putting the client clearly understands that his satisfaction with the bank on first place. Achieving these goals should be one of the biggest challenges of the application of the concept Customer Relationship Management and Business Intelligence in banking which is covered in detail in this paper.
引用
收藏
页码：154 / 162
页数：9
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