Research on Business Intelligence-Based Customer Relationship Management

被引：0

作者：

Zhao, Hongxia ^{[1
]}

Yang, Jiaoping ^{[1
]}

He, Manhui ^{[1
]}

机构：

[1] Liaoning Tech Univ, Sch Mkt Management, Huludao, Peoples R China

来源：

NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2010年

关键词：

CRM; BI; data warehouse; OLAP; data mining;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The customers include the final consumers, suppliers, owners, employees and other partners in this paper. The critical technologies of business intelligence-based customer relationship management(BICRM) are discussed, and the integrated framework of BICRM is proposed as well. It is believed that the integration of CRM with BI can resolve the problem of "rich data but poor information", and enhance the competitive advantage of enterprises so as to beat all other competitors in the fierce competition.

引用

页码：2381 / 2384

页数：4

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