Customer relationship management in banking sector and a model design for banking performance enhancement

被引:2
|
作者
Onut, Semih [1 ]
Erdem, Ibrahim [1 ]
Hosver, Bora [2 ]
机构
[1] Yildez Tech Univ, Dept Ind Engn, TR-80750 Istanbul, Turkey
[2] Customer Relat& Mkt Dept, TR-80670 Istanbul, Turkey
关键词
D O I
10.1007/978-3-540-73849-7_41
中图分类号
TP301 [理论、方法];
学科分类号
081202 ;
摘要
引用
收藏
页码:370 / +
页数:2
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