The mediator and moderator role of positive organizational behavior in the effect of corporate reputation on organizational commitment

Purpose. This study aims to determine the relationships between corporate reputation, organizational commitment, and positive organizational behavior and to examine the mediator and moderator role of positive organizational behavior in the effect of corporate reputation on organizational commitment. Methodology. Research data were collected using a questionnaire method on 138 employees working in the sales stores affiliated to the regional directorate of an enterprise operating in the telecommunications sector. The data obtained were analyzed by correlation and regression tests, and the models and hypotheses developed within the research scope were tested. Findings. Research results indicate that corporate reputation is an important predictor of both organizational commitment and positive organizational behavior. According to another important result of the study, positive organizational behavior predicts organizational commitment. However, the analysis results on the role of positive organizational behavior in the effect of corporate reputation on organizational commitment show that positive organizational behavior has a partial mediating and moderating role in this relationship. Originality. When the studies conducted in the literature are reviewed, it is seen that many studies investigate the bilateral relations between corporate reputation and organizational commitment, corporate reputation and positive organizational behavior, and positive organizational behavior and organizational commitment. However, no research was found on the role of positive organizational behavior in the effect of corporate reputation on organizational commitment. This study is expected to respond to an unanswered question about the role of positive organizational behavior in the effect of corporate reputation on organizational commitment, fill an important gap in the literature, and contribute to explaining the relationships between corporate reputation, positive organizational behavior, and organizational commitment.