Bali as a Tourist Destination - Students' Perceptions

被引：0

作者：

Shanka, Tekle ^{[1
]}

Alamsyah, Rhesa Pradana ^{[1
]}

机构：

[1] Curtin Univ, Bentley, WA, Australia

来源：

GLOBAL COMPETITIVENESS IN A TIME OF ECONOMIC UNCERTAINTY AND SOCIAL CHANGE: CURRENT ISSUES AND FUTURE EXPECTATIONS | 2012年 / 21卷

关键词：

IMAGE; CHOICE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper presents the findings of a student survey of perceptions of a tourist destination. A convenience sample of 300 higher education students in a large Australian university participated in self-completion survey. Of these 229 students had not visited the destination in the past - hence their responses were based on an organic image of the destination. Data were factor analyzed and five components (factors) were identified. These were: scenic, relaxing, safe, accessible, and historical. Results were discussed and future research directions were suggested

引用

页码：398 / 403

页数：6

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