Image Bali as An Ergonomic Island Destination

For small island economies such as Bali in Indonesia, tourism has been the fastest growing and most important industry accounting for 80% of their external receipts. These island economies have comparative advantages in tourism because of their small market sizes, rich and unique cultural heritage, marine resources, tropical or sub-tropical climate, hospitality-oriented peoples, service-intensive nature of tourism. Tourism is a "service" as well as an "export" industry which concerned in service industry. Island tourism, however, heavily depends on tourism and hospitality services based on Bali's human resources. According to hospitality industry in Bali, the decrease of hotel occupancy creates a quite competitive competition. Thus it requires many efforts to win the competition in this industry. One of them is by encouraging the participation of all parties in providing the best service to achieve quality tourism and to give benefits for society. The efforts which are conducted are expected to increase the competitive ability in facing the changes that are more complex and those efforts aim at providing quality service to meet customer satisfaction. The major objective of this paper is to identify Bali as an ergonomic island focusing on tourism hospitality with its services based on tourism and ergonomic studies. Bali's tourism industry is now facing a serious turning point because Bali need to improve it service quality to welcome tourists and support Indonesia's target for 20 million foreign tourists. This paper particularly explained that the service quality based on ergonomic study is the important to improve image Bali as ergonomic tourism destination.