Bali as a Tourist Destination - Students' Perceptions

被引：0
|
作者：
Shanka, Tekle [1 ]
Alamsyah, Rhesa Pradana [1 ]
机构：
[1] Curtin Univ, Bentley, WA, Australia
来源：
GLOBAL COMPETITIVENESS IN A TIME OF ECONOMIC UNCERTAINTY AND SOCIAL CHANGE: CURRENT ISSUES AND FUTURE EXPECTATIONS | 2012年 / 21卷
关键词：
IMAGE; CHOICE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper presents the findings of a student survey of perceptions of a tourist destination. A convenience sample of 300 higher education students in a large Australian university participated in self-completion survey. Of these 229 students had not visited the destination in the past - hence their responses were based on an organic image of the destination. Data were factor analyzed and five components (factors) were identified. These were: scenic, relaxing, safe, accessible, and historical. Results were discussed and future research directions were suggested
引用
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页码：398 / 403
页数：6
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