Bali as a Tourist Destination - Students' Perceptions

被引:0
|
作者
Shanka, Tekle [1 ]
Alamsyah, Rhesa Pradana [1 ]
机构
[1] Curtin Univ, Bentley, WA, Australia
关键词
IMAGE; CHOICE;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper presents the findings of a student survey of perceptions of a tourist destination. A convenience sample of 300 higher education students in a large Australian university participated in self-completion survey. Of these 229 students had not visited the destination in the past - hence their responses were based on an organic image of the destination. Data were factor analyzed and five components (factors) were identified. These were: scenic, relaxing, safe, accessible, and historical. Results were discussed and future research directions were suggested
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页码:398 / 403
页数:6
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