PERCEPTIONS OF THE ORGANISATIONAL CULTURE OF A TOURIST DESTINATION: THE CASE OF A NORTH ADRIATIC COASTAL DESTINATION

The paper is focused on the organisational culture of the tourism industry in the tourist destination of Portoroz. The purpose of the research was to determine differences between managers and employees and, separately, between the two genders in view of the factors of organisational culture. First, based on a compilation and comparison we developed a theoretical basis for the empirical research. In addition, using a questionnaire we collected 149 views of respondents employed in four sectors of the tourism industry. Due to the non-normal distribution of the sample, the non-parametric Mann-Whitney test was used to detect differences and, in addition, to determine any differences between genders an independent samples t-test was employed. Finally, no statistically significant differences were found between managers and employees in the vast majority of variables; this also applies to gender differences.