A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors

被引：0
|
作者：
Dunes, Mathieu [1 ]
机构：
[1] Univ Paris 09, Paris, France
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_131
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：693 / 698
页数：6
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