The Advantages of Brand Management Innovation in Product Competition

In this paper, the brand management innovation of the research methods, and put forward the internal driving force, the core value, cognitive pattern and integration promotion plan, construct a carefully designed the complete business system, the brand innovation of management of the core-brand and consumer contact-any point, line and plane can effective integration and control all communication level element, make its fully reflect the core value of the brand and strategy. For every may affect consumers to the brand experience, or to the brand of the activities and view the decision-making, must strict management control, it is concluded that the brand management innovation can be in today's fierce competitive products get huge advantage conclusion.