Consumer's Brand Choice Behavior at Grocery Store: Focusing on Yogurt Brands in Korea

被引：0
|
作者：
Cho, Jongpyo [1 ]
Lee, Dongmin [1 ]
Moon, Junghoon [1 ]
Jeong, Jaeseok [1 ]
机构：
[1] Korea Adv Inst Sci & Technol, Taejon 305701, South Korea
来源：
2012 INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2012), VOL 7 | 2012年 / 7卷
关键词：
Variety-seeking; Inertial purchase; Yogurt & fromage frais; Dairy market; Panel data;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Dairy market in South Korea, especially yogurt & fromage frais product market in South Korea has distinctive properties compared to global dairy market. This study focuses on consumer's characteristics which have influence on variety-seeking behavior or inertial(habitual) purchasing behavior. Consumer's socio-demographic characteristics such as age, income level, propensity to consume would affect consumer's buying behavior especially in yogurt & fromage frais product.
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页码：236 / 240
页数：5
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