Consumer's Brand Choice Behavior at Grocery Store: Focusing on Yogurt Brands in Korea

被引：0

作者：

Cho, Jongpyo ^{[1
]}

Lee, Dongmin ^{[1
]}

Moon, Junghoon ^{[1
]}

Jeong, Jaeseok ^{[1
]}

机构：

[1] Korea Adv Inst Sci & Technol, Taejon 305701, South Korea

来源：

2012 INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2012), VOL 7 | 2012年 / 7卷

关键词：

Variety-seeking; Inertial purchase; Yogurt & fromage frais; Dairy market; Panel data;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Dairy market in South Korea, especially yogurt & fromage frais product market in South Korea has distinctive properties compared to global dairy market. This study focuses on consumer's characteristics which have influence on variety-seeking behavior or inertial(habitual) purchasing behavior. Consumer's socio-demographic characteristics such as age, income level, propensity to consume would affect consumer's buying behavior especially in yogurt & fromage frais product.

引用

下载

页码：236 / 240

页数：5

共 50 条

[31] Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store
Lombart, Cindy
Milian, Elena
Normand, Jean-Marie
Verhulst, Adrien
Labbe-Pinlon, Blandine
Moreau, Guillaume
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 48 : 28 - 40
[32] Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia
Whang, Haesung
Ko, Eunju
Zhang, Ting
Mattila, Pekka
INTERNATIONAL JOURNAL OF ADVERTISING, 2015, 34 (05) : 789 - 811
[33] Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics
Diallo, Mbaye Fall
Kaswengi, Joseph
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING, 2014, : 103 - 111
[34] Online or in-store: unravelling consumer's channel choice motives
Haridasan, Anu C.
Fernando, Angeline Gautami
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2018, 12 (02) : 215 - 230
[35] GLOBAL BRAND ATTITUDE, PERCEIVED VALUE, CONSUMER AFFINITY, AND PURCHASE INTENTIONS: A MULTIDIMENSIONAL VIEW OF CONSUMER BEHAVIOR AND GLOBAL BRANDS
Naseem, Nayyer
Verma, Swati
Yaprak, Attila
INTERNATIONAL MARKETING IN THE FAST CHANGING WORLD, 2015, 26 : 255 - 288
[36] Developing a store brand or collecting a commission: Amazon's choice and quality decision
Xiong, Hui
Chen, Ying-Ju
Hsiao, Lu
NAVAL RESEARCH LOGISTICS, 2024, 71 (06) : 800 - 815
[37] A study of Consumer behavior with reference to Brand Lay's
Srivastava, Manish Kumar
Tiwari, A. K.
PACIFIC BUSINESS REVIEW INTERNATIONAL, 2014, 6 (11): : 95 - 101
[38] The influence of image and consumer factors on store brand choice in the Brazilian market Evidence from two retail chains
Diallo, Mbaye Fall
Burt, Steve
Sparks, Leigh
EUROPEAN BUSINESS REVIEW, 2015, 27 (05) : 495 - 512
[39] A Supervised Learning Approach to Store Choice Behavior Modeling Using Consumer Panel Metrics
Sobhani, Mozhgan
Kaya, Tolga
INTELLIGENT AND FUZZY SYSTEMS: DIGITAL ACCELERATION AND THE NEW NORMAL, INFUS 2022, VOL 2, 2022, 505 : 166 - 172
[40] STOCHASTIC PANEL-DATA MODELS OF URBAN SHOPPING BEHAVIOR .3. THE INTERACTION OF STORE CHOICE AND BRAND CHOICE
WRIGLEY, N
DUNN, R
ENVIRONMENT AND PLANNING A, 1984, 16 (09) : 1221 - 1236

← 1 2 3 4 5 →