The Impact of Retail Store Internal Shopping Environment on Consumer's Purchasing Behavior

被引：0

作者：

Yao, Qi ^{[1
]}

Wang, Jiali ^{[2
]}

机构：

[1] Chongqing Jiaotong Univ, Sch Finance & Econ, Chongqing 400074, Peoples R China

[2] Chongqing Jiaotong Univ, Sch Management, Chongqing 400074, Peoples R China

来源：

2014 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HEALTH (ICSSH 2014), PT 6 | 2014年 / 60卷

关键词：

Shopping Environment; Mall Atmosphere; Customer's Emotion; Purchasing Behavior; PHYSICAL SURROUNDINGS; BACKGROUND MUSIC; ATMOSPHERE; EMOTIONS; SHOPPERS;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

As an essential element of factors that influence consumers' shopping behavior, internal shopping environment of the retail store has drawn numerous attentions from both academic and business world. This article reviewed current literatures on shopping environment of the retail store from ambient cue, design cue and social cue respectively, Based on "M-R" Model, this research explored the mechanism of the effect of internal shopping environment on consumers' emotion and shopping behavior.

引用

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页码：3 / 9

页数：7

共 16 条

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