Application of Minimalism in Modern Print Advertisements

被引：0
|
作者：
Liu, Bing [1 ]
Wang, Fan [1 ]
Zhou, Hongtao [2 ,3 ]
机构：
[1] Northeast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
[2] Tongji Univ, Coll Design & Innovat, Shanghai 200092, Peoples R China
[3] Tongji Univ, Shanghai Inst Design & Innovat, Shanghai 200092, Peoples R China
来源：
2018 7TH ICASS INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND INFORMATION (SSI 2018) | 2018年 / 124卷
关键词：
Minimalism; Modern print advertising; Application principles; Information transfer;
D O I：
10.5729/aer.2018.124.9
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The concept of simplicity advocated by minimalism provides a broader creative space and imaginative space for print advertising, lays a new milestone for modern print advertising, and promotes the accurate expression of print advertising information. The visual expression of Minimalism is succinct and rich, starting from information transmission and advertisement appeal, it simplifies the complexity and achieves the audience's acceptance and understanding of information. Minimalism starts from the expression of modern visual language, simplifies the form and content of advertising, realizes the profound expression of advertising implication, and more profoundly expresses the audience's spiritual consumption criteria.
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页码：9 / 12
页数：4
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