Application of Minimalism in Modern Print Advertisements
被引:0
|
作者:
Liu, Bing
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机构:
Northeast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R ChinaNortheast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
Liu, Bing
[1
]
Wang, Fan
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机构:
Northeast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R ChinaNortheast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
Wang, Fan
[1
]
Zhou, Hongtao
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机构:
Tongji Univ, Coll Design & Innovat, Shanghai 200092, Peoples R China
Tongji Univ, Shanghai Inst Design & Innovat, Shanghai 200092, Peoples R ChinaNortheast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
Zhou, Hongtao
[2
,3
]
机构:
[1] Northeast Normal Univ, Acad Fine Arts, Changchun 130024, Jilin, Peoples R China
[2] Tongji Univ, Coll Design & Innovat, Shanghai 200092, Peoples R China
[3] Tongji Univ, Shanghai Inst Design & Innovat, Shanghai 200092, Peoples R China
Minimalism;
Modern print advertising;
Application principles;
Information transfer;
D O I:
10.5729/aer.2018.124.9
中图分类号:
C [社会科学总论];
学科分类号:
03 ;
0303 ;
摘要:
The concept of simplicity advocated by minimalism provides a broader creative space and imaginative space for print advertising, lays a new milestone for modern print advertising, and promotes the accurate expression of print advertising information. The visual expression of Minimalism is succinct and rich, starting from information transmission and advertisement appeal, it simplifies the complexity and achieves the audience's acceptance and understanding of information. Minimalism starts from the expression of modern visual language, simplifies the form and content of advertising, realizes the profound expression of advertising implication, and more profoundly expresses the audience's spiritual consumption criteria.
机构:
Aalto Univ, Dept Mkt, Sch Business, Espoo, FinlandUniv Helsinki, Neurosci Ctr, Helsinki Inst Life Sci, POB 21,Haartmaninkatu 3, FI-00014 Helsinki, Finland
Kuisma, Jarmo
Kaakinen, Johanna K.
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机构:
Univ Turku, Turku Inst Adv Studies, Turku, Finland
Univ Turku, Dept Psychol, Turku, FinlandUniv Helsinki, Neurosci Ctr, Helsinki Inst Life Sci, POB 21,Haartmaninkatu 3, FI-00014 Helsinki, Finland
机构:
Vilniaus Gedimino Tech Univ, Miestu Statybos Architekturos Pagrindu Teorijos K, Sauletekio Al 11, LT-10223 Vilnius, LithuaniaVilniaus Gedimino Tech Univ, Miestu Statybos Architekturos Pagrindu Teorijos K, Sauletekio Al 11, LT-10223 Vilnius, Lithuania
Jakovlevas-Mateckis, Konstantinas
Kostinaite, Lina
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h-index: 0
机构:
Kauno Technol Univ, Architekturos Krastotvarkos Katedra, LT-51367 Kaunas, LithuaniaVilniaus Gedimino Tech Univ, Miestu Statybos Architekturos Pagrindu Teorijos K, Sauletekio Al 11, LT-10223 Vilnius, Lithuania